Coffee stand

How we see coffee – pause
while our car is refueling

Coffee zone according to European standards

The trend of customers consuming cafe services at gas stations is growing to keep up with our increasingly fast pace of life.

Within this consumer group, there is a specific segment of coffee consumers that prefers quick self-service. Therefore, the coffee area should stand out and have many branded elements. The Universal Complex company offers different formats of coffee corners that can be placed in the gas station premises.

The coffee area can be spacious, with tables and sofas for relaxation. Or maybe minimalistic, consisting exclusively of corner coffee. The general design of the coffee zone, the size of the coffee corner and the partner brand are also determined by the specifics of the regional market.

The partner brand in the coffee corner is incorporated with its identity, colors and decorative elements. Negotiations may be necessary to bring the partner brand identification elements to a single style solution so that they look like a single whole.

The preferred solution is to create an overall solution that effectively represents the brand on a signage similar to those used for other categories on the sales floor. The furniture of coffee corners is made from the same materials as in other areas of the sales area, and the brand logo can be located on a hanging sign or on the wall. The menu is also executed in the style of the main signs, in the partner’s brand standards, preferably on a white background. Coffee preparation equipment and displays should appear functional and should not require any additional decoration, other than safety requirements or posting instructions if necessary.

1. Third Party Brand Logo Graphics 2. Third party brand poster 3. Меню бренда третьей стороны 4. Спец. предложения бренда третьей стороны

Wall format, the most reliable option, because… in this case there is more space for placing branded elements. The micro format for stores with an area of up to 100 m2 complies with the emergency exit rule.